Layovers can make even the most hardened travelers crave some kind of entertainment. Yet there is something incredible about airports, imagine what your experience would be like if plane arrivals and departures weren’t coordinated, signs didn’t exist to guide you, or all those jet ways weren’t maintained. It would be a very confusing experience, assuming you could find your way there at all. Website design is very much like developing a blueprint for an airport. Our jobs are to move people (and content) coming in at times from all parts of the world to get them to the specific destination (and information) they came to find.
So how do you custom design a website that’s effective in keeping everyone satisfied? We've come up with 10 ways to boost your visitor’s experiences.
1. Build People Movers on Your Website
Just like airports have to screen, direct, and move people efficiently from one section to another, so should any new website. Don't assume visitors will click on a contact form without giving them a reason. Make sure your design lures visitors through engaging visual cues -- icons, colors and images.